Elevating the brand digital presence through adtech
Site Web Tracking for Advanced Retargeting
What drives campaigns' results?
CM360 Campaign Manager
The platforms were used to manage media buying and optimize the display campaigns
GA360 Analytics
Audience targeting was important in the campaign optimization since the goal of the B2C campaigns was brand awareness and lead conversions.
The Client
Adops could help an automotive media agency to maximise the effectiveness of their campaigns by implementing meticulous tracking solutions for the websites of two leading car brands using Google CM360.
The Challenge
Adoperations.it was given the responsibility of enhancing the digital advertising efforts taken by two well-known automobile manufacturers by a highly renowned automotive media firm.
One of their primary goals was to improve the overall performance of their website by increasing the amount of user interaction and conversion rates. The client requested complete tracking for key conversion events, such as requests for brochures, bookings for test drives, inquiries of quotes, and engagements with automobile configurators.
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The Solution
Adoperations.it developed a comprehensive approach in order to accomplish the goals that the customer had set.
A thorough map that outlined the user experience and important conversion points on each website was the first step that needed to be taken. Using the extensive capabilities of Google CM360. The team meticulously created tracking tags for each and every important interaction, so assuring that the websites would be seamlessly integrated.
Display Strategy
Adops were able to dramatically improve the digital advertising performance of the automobile media agency by effectively creating tracking solutions that were matched to the specific needs of the client.
Dynamic Creative Personalisation
Campaigns were able to achieve higher levels of engagement and conversion rates as a direct result of the customised audience segmentation that enabled targeted advertising.
Automated Optimisation
Key indicators, such as lead generation, test drive bookings, and overall website interactions. All experienced a significant increase, which the client was able to track.
The Takeaway
This project is an excellent example of Adoperations.it's competence in using cutting-edge technology to provide tangible outcomes for its clients.
We were able to dramatically improve the digital advertising performance of the automobile media agency by effectively creating tracking solutions that were matched to the specific needs of the client.
The success of this initiative demonstrates that Adops are able to provide tailored solutions that improve the efficiency of campaigns and the return on investment.
According to the findings of this case study, Adoperations is prepared to replicate this achievement for other clients. Who are looking to maximise the outcomes of their digital advertising efforts and optimise their digital advertising strategies.
The Impact
Amazing outcomes were achieved by the automotive media agency as a result of the adoption of the tracking infrastructure.
The agency was able to properly assess the efficacy of the campaign and optimise strategies in real time because to the increased visibility into user behaviour.
Our Clients
Few companies that trusted us
