About Ad Operations

Welcome to AdOperations, your trusted partner in navigating the complex world of digital advertising. Led by CEO and founder Paolo Montixi, we specialize in providing tailored ad operations solutions for publishers seeking to optimize their digital advertising properties.

What are Our Services?

Supply Path Verification

We map every SSP and reseller actually authorized in your ads.txt / app-ads.txt and sellers.json chain, and flag which are DIRECT vs. RESELLER, and why the resellers are there.

RevOps & Yield Management

Header bidding timeout and auction logic reviewed against current practice, not whatever was set at implementation and never revisited. Floor-price ownership, whether floors have moved with seasonal demand, and whether direct-sold inventory is correctly prioritized over programmatic in your ad server.

Demand Sourcing

Onboarding SSPs, marketplaces and direct campaign directly into your adserver, using every type of connection available: VAST, oRTB, or JS

Technical Support

Our experts offer ongoing technical support to troubleshoot issues and ensure seamless ad operations across all channels.

Ad operations

Our team of adops will check and manage the adserver and all the ad platforms, making the ad tech stack up&running swiftly. Regular tech audits are implemented to mantainthe system efficient.

Dashboard and Reports

We provide in-depth analysis of your ad performance, offering actionable insights to refine strategies and improve outcomes.
For example: gross bid data vs. net payout, and ad-server-reported impressions vs. SSP-reported impressions, to find where the numbers quietly diverge.

Our mission

At AdOperations, our mission is to empower our clients by simplifying the complexities of digital advertising. We strive to deliver exceptional service, innovative solutions, and measurable results, enabling brands, agencies, and publishers to achieve their advertising goals efficiently and effectively.
In particular we aim to give publishers an independent, no-stake-in-the-outcome view of their own supply chain, not another dashboard watching your own numbers back at you.

Our story

Founded by Paolo Montixi, a seasoned digital advertising manager with extensive experience in the industry, AdOperations was established to address the growing need for specialized ad operations services. With a background in managing digital advertising for various companies, Paolo recognized the challenges brands, agencies, and publishers face in the evolving digital landscape. This insight led to the creation of AdOperations.