Boosting Brand Awareness with CTV Advertising & Video Programmatic Campaigns in Spain
CTV Video Advertising
What drives campaigns' results?
Plaftorm: Connectki SSP
Different platforms were used to manage media buying and optimize the CTV Video campaigns. Connectki SSP was chosen for the flexibility and the quick integration capabilities.
GEO targeting: Spain
Client asked to run a CTV campaign in Spain. Adoperations investigated the best Apps and Fast channels in the country, organizing them by category and audience
Tracking
Daily reporting was assembled and checked by in-house ad operation team and then shared with client.
Goals
Campaign results were shared among other teams to improve the onmi channel strategy
The Client
mycarly.com, a leading online platform for buying and selling used cars, aimed to enhance its brand presence in the Spanish market. With a growing competitive landscape, mycarly.com sought to differentiate itself and capture the attention of potential customers through an innovative and engaging CTV advertising campaign.
The Challenge
Low Brand Recognition: mycarly.com faced challenges in establishing a strong brand presence in Spain.
Targeting the Right Audience: The need to effectively reach automotive enthusiasts and sports fans who are likely to be interested in purchasing used cars.
Engaging Content: Creating impactful and concise video content that captures attention within the first few seconds.
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The Solution
AdOperations developed a strategic CTV advertising and video programmatic campaign tailored to mycarly.com's objectives. The campaign leveraged 15-second video ads that were broadcasted on major CTV apps, focusing on automotive and sports content to align with the interests of the target audience.
Targeted CTV Advertising
Utilized advanced data analytics to identify and target automotive enthusiasts and sports fans across Spain.
Engaging Video Content
Created high-quality, engaging video ads that highlighted the unique selling points of mycarly.com, emphasizing ease of use, variety of inventory, and customer satisfaction.
Strategic Ad Placement
Placed ads on popular CTV platforms during peak viewing times to maximize reach and engagement.
Results
The CTV advertising campaign delivered impressive results, significantly boosting mycarly.com's brand awareness in Spain:
Increased Brand Awareness: Achieved a 45% increase in brand recognition among the target audience.
Higher Engagement Rates
Experienced a 30% rise in user engagement on the mycarly.com platform.
Boost in Website Traffic
Saw a 25% increase in website visits, with a notable uptick in user inquiries and interactions.
Positive Customer Feedback
Received overwhelmingly positive feedback from customers who found the ads informative and engaging.
Conclusion
The successful CTV advertising campaign for mycarly.com in Spain underscores the effectiveness of targeted video advertising in enhancing brand awareness and engagement. By leveraging strategic ad placements and compelling content, AdOperations helped mycarly.com achieve its marketing goals and establish a stronger foothold in the Spanish market.
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