Programmatic Advertising Case Study
Media Buying and Campaign Management
What drives campaigns' results?
DV360 and Adform
The platforms were used to manage media buying and optimize the display campaigns
Audience Targeting
Audicence targeting was important in the campaign optimization since the goal of the B2C campaigns was brand awareness and lead conversion targeting a large part of the population.
Transparent
Daily reporting was assembled and checked by in-house ad operation team and then shared with client.
Team Sharing
Campaign results were shared among other teams to improve the onmi channel strategy
The Client
The innovative software company Mint.ai, which is redefining ARM marketing, came to us with a very specific objective: to improve their online advertisements through clever ad tactics. Mint.ai, a business firmly rooted in data-driven insights, aimed to maximise their reach among their target demographic by utilising programmatic advertising.
The Challenge
With precision and efficiency being paramount in a highly competitive industry, Mint.ai had to make the most of their programmatic advertising efforts. Having access to DV360, Zeta, and Amazon, among other platforms, they needed a reliable partner to handle the complexities of ad operations and provide demonstrable results.
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The Solution
A complete plan for Mint.ai over a number of months was carefully developed and implemented. The strategy included:
Strategy Definition
A plan was customised to Client's goals, and carefully laid out, making sure that it matched their target market and brand identity.
Campaign Optimisation
By utilising our experience, Client's campaigns were improved over the time, increasing ROI and performance.
Campaign Monitoring and Reporting Management
With a close eye on the campaign's advancement, a global report was built by accessing the different platforms in use, providing the client with clear and actionable insights.
Adserver Management
Managing platforms like AdForm, Google Campaign Manager, DV360 all together to ensure the efficacy and efficiency of campaigns.
The Impact
The outcomes were particularly instructive. The client saw an important change in their internal procedures by utilising our ad operations experience.
Enhanced Performance
The client saw increased campaign performance, enhanced conversions and improved ROI, as a result of continuous optimisation.
Review of adoperations' process
The client was able to make confident changes to the internal processes to improve them.
Other Success
Campaigns' goals were achieved by Ad Operations team
Our Clients
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