Elevating the brand digital presence through adtech
Adtech platform integration and paid media
What drives campaigns' results?
SA360 Paid Search
The platforms were used to manage media buying and optimize the display campaigns
GA360 Analytics
Audicence targeting was important in the campaign optimization since the goal of the B2C campaigns was brand awareness and lead conversion targeting a large part of the population.
Customer Data Platform
Daily reporting was assembled and checked by in-house ad operation team and then shared with client.
DV360 Media Buying
Campaign results were shared among other teams to improve the onmi channel strategy
The Client
Improving the efficiency of its digital advertising strategy was a goal of the well-known airline Norwegian Airlines, which aimed to reduce the amount of money spent on advertising while simultaneously increasing the amount of interaction with customers and building brand recognition.
The Challenge
When Norwegian Airlines was confronted with the complexities of the digital advertising landscape, the company struggled with disjointed ad operations, fragmented data feeds, and ineffective campaign management inside their digital ecosystem. Because of this, the targeting was not as effective as it could have been, performance indicators were lowered, and possibilities for revenue development were lost.
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The Solution
Using an extensive knowledge and experience in advertising operations and the deployment of advertising technology, we created a bespoke solution that was specifically suited to meet the objectives of Norwegian Airlines.
The strategy centred on integrating cutting-edge tools such as CM360, Analytics, and Dynamic Creative Optimisation (DCO), which allowed us to match their advertising efforts with their business goals in a seamless manner.
Display Strategy
Adops carried out a careful integration procedure to guarantee DV360 and DCO platforms were seamlessly connected. A bespoke software and APIs were used to enable dynamic creative serving and real-time data interchange.
Dynamic Creative Personalisation
Adops used DV360's sophisticated audience segmentation and creative testing techniques. To maximise relevance and engagement, first-party and third-party data were used to customise ad creatives in real-time.
Automated Optimisation
The machine learning power of DV360 was used to automate creative optimisation by analysing audience behaviour and performance indicators. The creative components were optimized all the time to increase ROAS and conversion rates.
Strategic Role of SA360 in Market-Specific Campaigns
Segment markets strategically according to behavioural, demographic, and geographic characteristics to enable focused campaign management in SA360. Then tailor ther advertising messaging and bidding tactics to appeal to a variety of audience demographics.
Adops managed SA360 to create a comprehensive keyword strategy that considers language nuances, competition data, and localised search patterns to maximise ad relevance and visibility, maximise bid management, keyword selection, and ad copy.
The Impact
Adopting an agile approach to campaign optimisation to provide quick modifications to audience targeting, ad placements, and bidding methods. We made use of performance data in real-time to adjust strategies, take advantage of new trends, and stay ahead of the competition in the ever-changing market conditions.
Data-Driven Optimisation
We found connections, patterns, and areas to improve the effectiveness and return on investment of the campaigns.
Ongoing Testing and Trials
We run multivariate tests, A/B tests, and ad copy tests to find the best techniques and approaches.
Other Success
Campaigns' goals were achieved by Ad Operations team
Our Clients
Few companies that trusted us
