How We Work
Independent verification, not platform-native diagnostics
Three steps, same process whether you start with the free checker or go straight to the Health Check.
Step 1
Assessment
We map your actual supply chain: your public ads.txt and app-ads.txt, cross-checked against real sellers.json data from every SSP you declare. No account access needed for this part.
Step 2
Diagnosis
The Supply Path Health Check goes deeper with account access: GAM ad server configuration, header bidding and floor-price logic, and where your reported numbers diverge from what SSPs and your ad server independently show. Delivered as a scored, ranked report, not a dashboard you have to interpret yourself.
Step 3
Implementation, if you want it
Some publishers take the report and fix things themselves or hand it to their existing team. Others bring us on as Fractional Ad Ops to implement the fixes and keep managing the stack ongoing. Either way, the diagnosis stands on its own, we don't bundle an implied outcome into the audit price.
AI-assisted, human-verified
We use AI to speed up the checklist work, cross-referencing ads.txt and sellers.json data at volume is exactly the kind of task it's good at. Every finding is human-reviewed before it reaches you. The differentiator was never human vs. AI, it's independent vs. platform-with-a-stake, and that holds regardless of which tools do the checking.